Team GB Launch | NatWest

NatWest’s first campaign with Team GB launched ahead of the Paris 2024 Olympics under the line “Whatever your goals, let’s get going.” Olympic sprinter Asha Philip sets off towards “tomorrow,” gathering others pursuing goals of their own along the way, including fellow Team GB athletes and NatWest colleagues.

The film brings NatWest’s Tomorrow Begins Today platform to life through a simple idea: getting started is often the biggest step. Directed by Georgia Hudson and produced by Park Pictures, it builds from Asha’s solo run into a collective charge towards the future.

As part of T&P’s production team, I supported shoot coordination and managed post-production, keeping elements on track to meet the production schedule. I also worked with the sound design team to carry the campaign’s message through the audio, and helped identify Yusra Warsama as the voiceover artist. This was the first of many NatWest projects she voiced, establishing her as the brand’s voice.