Summer Campaign | Govia Thameslink Railway

‘Every Stop is a Story’ celebrates the local adventures made possible by rail. The campaign combines photography of real people with imaginative, AI-enhanced views from the train, with some outfits also developed using AI.

I led production from the initial brief through to final delivery. I proposed Rollo Hollins as photographer, drawing on his experience with complex post-production work. The two-day shoot took place on a different train each day, each at its respective train depot. I also secured approvals for the destinations called out in each key visual.

I managed the schedule and delivery through multiple stages of retouching and visual development, securing key visual sign-off before the artwork was adapted for OOH, digital and social. The sequence below shows that process, from the original photography to the finished campaign image.

Stuart