Thrive | NatWest

NatWest Thrive helps young people build confidence around money, alongside the self-belief and skills to shape their futures. For the campaign, we filmed Marcus Rashford and Team GB breaker Kid Karam with young people taking part in the programme.

I secured access to Norbrook Youth Club, where Marcus grew up, giving the films a personal connection to the campaign. I also managed talent coordination and worked with our in-house content creators, overseeing the edit process and final delivery.

To reach a younger audience, we created social-first films, captured and edited entirely on iPhone. The content combined personal stories with playful formats designed to engage and inspire the next generation.